Anand Thaker
Posts & References
Book: Multiplayer Mode: Dominate Markets by Adapting Gaming’s $500B Engagement Strategies
How to tune your GTM strategies to cope with budgetary headwinds
Go-to-market tactics that won’t work in a post-pandemic world
TechCrunch: Qualtrics has $12B offer on the table to go private
TechCrunch: As activist investors target Salesforce, what’s next for the CRM giant?
Avoid Data and AI Biases for Stronger CX and Marketing Outcomes (cmswire.com)
After 2 rejected deals, Zendesk considers its next steps | TechCrunch+
Zendesk spurns $17B private equity takeover offer | TechCrunch+ (Extra Crunchy)
How Frameworks Help Close the Experience Gap and Sustain Business Continuity
Got Product Market Fit? I asked Inc 500 #1 Growth Company – OneTrust
Marketing Not Aimed at Building Real Relationships with Customers? Cut It.
Projects & Resources
Personality Mapping Entrepreneurs
High-level notes on my Myers-Briggs application focused on entrepreneurship.
ChronoMarker™
Built an in-browser chrome-based split timer and takes marker.
White Collar Treatment
Submitted a proposal to the showrunner on events post series movie or mini-series. Will update here as it progresses.
Martech 5000 Landscape
Scott Brinker's Landscape Collaboration, 2016 - 2019, Separate DB On-going
11 Traits of Highly Effective Growth Leaders
Eleven attributes and characteristics I’ve identified in the most successful growth leaders from startup to large enterprise organizations from over 20 years of advisory, investment and experience.
Marketing Calculus:
Measuring the New Business Assets
Applied in several AI and algorithmic platforms, I developed to determine market influence and business valuations.
My New Business Value Framework Illustrations
Since 2006, I developed these to change how we evaluated investments in high-growth startups (including follow-on decisions and amounts) and transformational enterprise companies.
AI & Data
More releasing soon...
Minimum Viable Experience (MVX) Pyramid
MVX takes a more comprehensive mindset and execution strategy than stand-alone or siloed attempts across different teams.The approach suggests that from the beginning, a brand needs to plan, fund, and execute on a cross-layered (think of it as a ‘slice’) approach. This cohesion can be accomplished by forming cohorts (vertical slices) rather than functional (layers) teams.More in the upcoming paper releasing soon...
Giving Back
Paying it forward - time, energy, and support to empower others to elevate themselves...

Honored to serve on the Strategic Advisory Board helping my alma mater shape and support the future direction of Georgia Tech Scheller College of Business.The college and Georgia Tech have become highly ranked in finance, innovation, and global leadership.

Honored to serve as a mentor for this remarkable community, the mentor manifesto authored by Brad Field sets up the framework to accelerate through artificial ceilings as an entrepreneur.Building a startup takes more than funding. Nurture success by joining the startup accelerator, startup funding, and mentorship network at TechStars.

Creative Destruction Lab (CDL) has designed a new approach to enterprising research and innovation, nurturing an entrepreneurial mindset through expert opinion, funding opportunities, research analysis, and business development support.Working with and supporting the local Atlanta chapter collaborating with Georgia Tech & the top ranked Scheller College of Business.

Inspiredu inspires our communities’ digital champions as we strive to amplify digital inclusions and promote educational equity for all learners around metro Atlanta and throughout the state of Georgia. Through a collaborative community approach, we’ve expanded our digital literacy program to reach both adults and youth, and we’ve enhanced our support for the STEM career pipeline year-round.

Habitat delivers more than just homes. It enables others. I’m a builder, both in construction and digital, so Habitat delivers on an interesting intersection for me. The program provides recipients with skills, discipline, and encouragement to enable them to support themselves and their families.

A huge believer being involved in the local political process. Ignorance and apathy threaten democracy. Engagement and awareness create resilient communities.So with that, I took my experiences in startups, marketing, and economic development to develop a missing ingredient in our overall city’s mission. After 3.5 years of work, the iHeart Johns Creek, the resolution passed on Feb. 26, 2018.It is a differentiated community and economic vision and strategic plan for Johns Creek to become a top city for Healthcare Innovation & Wellness.

In collaboration with ATV, I re-imagined the program to focus on curated mentor/advisors, quality of relationships, and meaningful support.ATV has a coveted group of advisors and mentors available to Village startup Founders. They are a highly vetted community of people who have a wealth of experience, insight, and a pay it forward mentality.

When IntelliPhi reached a significant milestone, I fully sponsored an elephant (an inspiration for the logo) who was orphaned. 'ROI' is whom we are fostering for the next decade, the time it takes for an elephant to be set up to be released naturally back into the wild. We worked with the David Sheldrick Wildlife Trust.

Learned about this organization while we supported their efforts at Silverpop. An incredible model and demonstration of how digital can deliver greater meaning to the giving experience. Also, the mission of the organization recognizes the need to address the core problem, easy access to clean water, which can enable and elevate generations of impoverished communities. Will never take water for granted ever.A non-profit organization bringing clean, safe drinking water to people in developing countries. 100% of public donations go to water projects.
Bio
Anand is an investor-operator and strategic advisor with more than 20 years of experience across public and private markets. His work blending market dynamics, behavioral insight, and operational innovations have contributed over several billions of dollars in value creation and investment returns.Currently, Anand advises select firms on growth, resilience, and building organizational capability. He draws from combines leadership judgement and application of proprietary models & AI-enabled decision systems he has refined over the years.His experience spans energy, healthcare, enterprise technology and the financial services, working with executives at Siemens, Microsoft, Salesforce, Cisco, Fidelity, Mayo Clinic, Southern Company, and the U.S. Department of Energy, as well as navigating investment firms including Atreides, TCV, Redpoint Ventures, Blackstone, Brookfield, and a multinational conglomerate.A curiosity-driven entrepreneur, Anand has built solutions to streamline complex decisions, resulting in four meaningful exits. While always building and experimenting, he also supports founders through leading Atlanta startup programs through Atlanta Tech Village, Georgia Tech’s Create-X and Scheller; as well as global programs including CDL, Techstars, and Y Combinator.Regularly engaged in the industry, Anand has co-collaborated with Scott Brinker’s “Martech 5000” Landscape and delivered “state of the industry” updates. He is also serving as CRM “Playa-in-Residence” alongside notable CRM, CX industry experts, and analysts.Anand also has a knack for identifying and cultivating rising leadership and entrepreneurial talent.Outside of work, Anand advises on economic-development decisions, supports causes on financial literacy, enjoys outdoor activities, and strives to earn the world’s best dad mug. He holds a B.S. in Computer Engineering from Georgia Tech, where he met his brilliant wife and a fellow Yellow Jacket.

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